XPLOR GROUP
GROWTH PROPOSAL
CONFIDENTIAL
XPLOR GROUP
CONFIDENTIAL GROWTH PROPOSAL
PREPARED FOR LONDON EV SHOW & LONDON BIOTECHNOLOGY SHOW
LONDON EV SHOW
LONDON BIOTECHNOLOGY SHOW

Biotech & EV
Growth System Proposal

A connected marketing, CRM and AI follow-up system designed
to turn existing campaign interest into measurable sales opportunities.

26,558
LINKEDIN IMPRESSIONS
90-Day Review
3,731
LINKEDIN CLICKS
90-Day Review
Active
EMAIL CAMPAIGNS
Regular Sends
Clear
GROWTH OPPORTUNITY
Follow-Up Gap Identified
90-day LinkedIn content analytics reviewed, exact platform date range to be confirmed.
READ THE PROPOSAL → EXPLORE THE PLAN
Chapter 02 · What We Found

What We Found

We reviewed the current marketing activity across LinkedIn, email campaigns and campaign journeys to understand where the opportunity sits.

London EV Show
London Biotechnology Show
1

Strong creative and brand foundation

What we saw:
Both London EV Show and London Biotechnology Show already have strong visual creative, clear sector positioning and regular promotional activity.
Why it matters:
The foundation is not weak. There is already attention and trust to build from.
Recommendation:
Keep the strong creative direction, but connect each campaign to a clearer lead capture and follow-up journey.
2

LinkedIn is creating engagement

What we saw:
The LinkedIn pages are already generating impressions, clicks and reactions from relevant audiences.
Bio
London Biotechnology Show:
  • 19,523 impressions reviewed
  • 2,594 clicks reviewed
  • 640 reactions reviewed
  • 22 posts exported for review
EV
London EV Show:
  • 7,035 impressions reviewed
  • 1,137 clicks reviewed
  • 160 reactions reviewed
  • 7 posts exported for review
LinkedIn content analytics reviewed, 90-day export, exact platform date range to be confirmed.
Why it matters:
People are interacting with the brands. The issue is making sure that interaction turns into a trackable sales opportunity.
Recommendation:
Each major LinkedIn campaign should send people to a focused landing page, not just general awareness content.
3

Email activity exists, but the journey needs strengthening

What we saw:
There is existing email campaign activity and previous promotional sends around events, offers, exhibitors, sponsors and delegates.
Why it matters:
Email is already being used, but one-off campaigns can lose value if they are not segmented, tracked and followed up through a sales process.
Recommendation:
Move from standalone email sends to segmented email journeys for sponsors, exhibitors, delegates, investors, partners and previous attendees.
4

Follow-up is the biggest opportunity

What we saw:
The current activity creates interest, but the follow-up process is not clearly connected across LinkedIn, email, landing pages, CRM, sales tasks and reporting.
Why it matters:
This is where money can be lost. A person may click, reply, visit a page or show interest, but if they are not captured and followed up quickly, that opportunity can go cold.
Recommendation:
Build a centralised CRM-led follow-up system so every lead is tracked, assigned, followed up and visible to the sales team.
Chapter 03 · What Is Currently Being Lost

The issue is not attention.
The issue is what happens after attention.

The current marketing activity is already generating awareness. The risk is that some of this interest is not being turned into a clear sales journey. When someone clicks, replies, downloads, enquires or visits a page, the business needs a reliable process that captures them, follows up quickly and shows the sales team exactly what needs to happen next.

Current Situation
Campaign goes out
Prospect clicks, replies or shows interest
Interest is not always captured in one central place
Follow-up depends too much on manual chasing
Sales team visibility is limited
Warm leads can go cold
Improved Situation
Campaign goes out
Prospect visits a focused landing page
Lead is captured into the CRM
Lead is tagged by event, audience type and interest
Automated follow-up begins
AI sales agent supports qualification and booking
Results are tracked and reported
Fewer missed enquiries.
Faster follow-up.
Clearer sales visibility.
Chapter 04 · The Solution

The Connected Growth System

A joined-up marketing and sales system that connects campaigns, landing pages, CRM, automation, AI follow-up and reporting.

Instead of treating LinkedIn, email, landing pages and sales follow-up as separate activities, we recommend connecting them into one system. This gives the team one clear view of where every lead came from, what they are interested in and what needs to happen next.

01

LinkedIn, Email and SEO

We attract the right people through campaign content, email journeys and search visibility.

02

Focused Campaign Landing Pages

Each campaign sends prospects to a page built around one clear offer or action.

03

Lead Capture Forms

Interested prospects submit their details so they can be tracked and followed up properly.

04

Centralised CRM

Every lead, enquiry and follow-up is stored in one clear system.

05

Audience Segmentation

Leads are organised by event, audience type and interest, such as sponsors, exhibitors, delegates or investors.

06

Automated Follow-Up

Follow-up emails, reminders and sales tasks are triggered automatically after someone shows interest.

07

AI Sales Agent Support

AI helps with fast responses, qualification, booking prompts and consistent follow-up support.

08

Sales Team Tasks

The sales team can see who needs attention and what action should happen next.

09

Reporting and Optimisation

Campaign performance, lead activity and follow-up outcomes are reviewed and improved.

This moves the business from campaign activity to relationship intelligence.

What we will build

For London EV Show

  • EV exhibitor enquiry funnel
  • EV sponsorship opportunity funnel
  • EV delegate offer funnel
  • audience segments for fleets, charging, mobility, infrastructure, government and investors
  • automated follow-up journeys for warm EV prospects
  • sales pipeline visibility for exhibitor, sponsor and delegate opportunities

For London Biotechnology Show

  • biotech exhibitor enquiry funnel
  • sponsor and partner opportunity funnel
  • delegate offer funnel
  • investor and startup forum funnel
  • audience segments for biotech companies, investors, startups, suppliers, partners and delegates
  • automated follow-up journeys for warm biotech prospects
  • sales pipeline visibility for exhibitor, sponsor, partner and delegate opportunities
Chapter 05 · Proof of Concept

Free Pilot Campaign Test

A focused, low-risk test to prove the connected campaign approach before committing to a full rollout.

To demonstrate the value of this system, we propose running a limited pilot campaign at no cost. The pilot will allow us to test one audience, one offer and one follow-up journey before recommending a full rollout across both event brands.

No Cost Pilot

Pilot Objective

Prove whether a focused campaign, landing page and follow-up journey can generate clearer engagement, better lead capture and stronger sales visibility before committing to full rollout.

test engagement
capture interest
review next steps

Included in the Free Pilot

  • one selected campaign area
  • one selected audience
  • one campaign message
  • one landing page or funnel concept
  • short email and/or LinkedIn sequence
  • tracking of clicks, replies, enquiries and engagement
  • review of what worked and what needs improving
  • recommendation for full rollout

Not Included in the Free Pilot

  • full CRM migration
  • full database clean-up
  • ongoing campaign management
  • full rollout across both event brands
  • unlimited landing pages
  • long-term automation buildout
The purpose of the pilot is to prove engagement and show the value of a connected follow-up process before monthly management begins.
Select campaign
→
Build pilot
→
Launch test
→
Review results
Chapter 06 · Moving Forward

Investment & Next Steps

London EV Show
London Biotechnology Show
Pilot Campaign Test
Free
A focused test to demonstrate the value of the connected campaign approach before committing to full rollout.
Initial Setup & System Build
£2,500 to £4,000
One-off setup for CRM structure, segmented pipelines, landing page or funnel setup, automation workflows, tracking setup and initial campaign architecture.
Monthly Growth System Management
£3,500 to £5,000 / mo
Ongoing management of campaign strategy, email campaigns, LinkedIn campaign support, landing page optimisation, CRM pipeline management, automation workflows, AI follow-up coordination, reporting and optimisation.
The setup builds the system. The monthly management runs, improves and reports on the system.

Next Steps

Confirm the pilot campaign focus
Select the target audience
Confirm the offer and call-to-action
Build the pilot landing page or funnel concept
Create the email and LinkedIn sequence
Launch the pilot test
Review performance and agree the full rollout
Pilot Focus
One audience. One offer. One follow-up journey.

Ready to test the approach?

London EV Show and London Biotechnology Show already have the attention. The next step is to test a focused campaign, prove the follow-up process and then decide the best route for full rollout.

We can either discuss the pilot campaign on a quick strategy call or continue the conversation directly in the WhatsApp group.

Book a Strategy Call Message Us on WhatsApp
Prepared by Xplor Group Confidential proposal for London EV Show and London Biotechnology Show.